API Strategies

Harness the power of the API to innovate your business

Application Programming Interfaces (API’s) are changing the ways in which some of the largest and most successful companies do business and engage with consumers today. The demand for consumable data is increasing and is transforming the how, where and when of consumer and employee interaction. In order to stay ahead of the curve and gain the competitive advantage, a comprehensive API strategy is essential.

Mobile is one key reason that the benefits of API’s are being recognised, but they are also critical for connecting your business with partners, suppliers and cloud providers. Perhaps you are a publisher looking to streamline your content distribution, a retailer looking to provide greater distribution channels for your products or an enterprise looking to mobilize your workforce through greater access to data.

The API Strategies conference at Apps World will examine the business case for developing your API, and discuss how to maximise the benefit to your business, but also consider the back-end plan for your organisation – including formalising API management and thinking about security.